At NATRUE we don’t like additives.
Our philosophy is, as a first option, to develop products always thinking of avoiding additives and substituting them by technique, which forces us to continue innovating in a unique way with our own technology. When this is not possible, we try to minimize them, although sometimes they are necessary.
For that reason, since our beginnings, at NATRUE we have become obsessed with buying the highest quality raw material and developing our own machines and liquefying processes.
This is the best way to avoid having to hide anything, and if one day you find a lump in your drink, we apologise; we are working hard for this not to happen.